LIDL shoppers have claimed they can never look at the logo the same way after someone shared what it reminds them of. A ...

Lyft just got a new logo, but you probably didn’t notice it.

The book reviewing platform has ditched its minimalist logo for a chunky font with a hint of whimsy. Goodreads just got its ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

Telkom unveiled its new "bright and bold colour palette and visual identity," inviting consumers and business brands to ...

The company’s first logo made it look like a discount supermarket. Its next attempt, revealed in 2012, was – the company admitted – created “in a hurry” . It showed.

Super Bowl logos went from creative to repetitive in recent years. Here’s a look back at some of the design changes and why they happened.

It’s a familiar look for Jets fans, not just because the team is paying homage to its past, but because it’s the same look we saw for several games last year: the Jets’ new “Legacy White ...

The logo was the first of its kind, as no other Super Bowl had involved the Lombardi Trophy in its design. And for the next 10 years, that – like just about everything else – would not change.