After a long process of polling fans and testing different ideas, ownership has officially selected "Utah Mammoth" as the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

I’ll go as far as to say that the Mammoth is now the strongest mascot in the NHL,” writes Brian Higgins in an op-ed. “In a ...

As the WNBA welcomes the Golden State Valkyries, the first woman drafted into the NBA remembers her time as the Bay Area’s best women’s player.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

A logo is a big part of any major company's brand ... In 1953, these five companies would merge together into a singular company known as Fuji Heavy Industries Ltd. For Fuji Heavy Industries ...

It can easily be argued that Buffalo Bandits head coach John Tavares ranks as the most prodigious figure in the history of ...

Smith Entertainment Group announced Wednesday morning that Utah’s NHL team will now be known as the “Utah Mammoth.” Four ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

Trump's tariffs and aggression towards Europe could mean that Hollywood will get a cold shoulder when it attends the Cannes ...

Good morning to everyone except linesmen who won’t just drop the puck already. James Mirtle usually handles Thursday morning ...