Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

A written market segmentation plan that has measurable targets attached to specific customer groups can help a business maximize profits. The more a business' owners understands the market, the ...

Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead. This may take into account hobbies, sporting interests and other things customers do in their ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak ...

A major weakness of market segmentation is how difficult it can be to decide which variable is most important. Possible criteria for segmentation include age, gender, region, ethnicity, income ...

Psychographic segmentation: This is a strategy that considers the lifestyle of people, interests, their activities, as well as opinions to describe a market segment. Such types of market ...

Is market segmentation being used effectively to save energy? “Segmentation is underused in energy efficiency,” according to efficiency researcher Jane Peters.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the metal fabrication industry.

The answer is market segmentation through product differentiation. Apple is a very highly regarded brand (as it should be) and can charge premium prices for its products.

Customer segmentation has long been a pillar of campaign planning and audience building, ... will help you navigate the complexities of customer marketing, segmentation, ...

Market segmentation theory is part of a greater attempt to understand the economy based on how bonds are performing. Read on to learn more. S&P 500 +---% | Stock Advisor + ...