For marketing organizations to succeed in the future, they will have to go farther than just finding the coolest AI tool.

The Indian PR industry is urged to specialize, moving beyond generalist approaches to meet the demands of a verticalized ...

PDF for Business Studies from the official Rajasthan Board website. Access chapter-wise details for Business Studies with the ...

Dr. Samir Kapur is a Director at Adfactors PR, India’s largest public relations firm. A published author and seasoned media strategist.

First National Bank recently announced that it has named Jennifer Reel executive vice president and chief communications and ...

Day, stakeholders from various sectors have underscored the need for the critical role of effective and ethical communicatio ...

In today’s volatile business landscape, their remit spans everything from crisis management to reputation stewardship and ...

Amid the noise, what’s emerging is a new marketing playbook, one that requires not just new tools, but new instincts.

A new global report has found that 72 per cent of brands now consistently rely on digital channels to shape their public ...

PR is summoned like the fire service, expected to swoop in and heroically put out the flames of disreputation with expertise, strategy, and a good dose of spin, if needed.

On 16 July, the global PR industry unites to celebrate World PR Day, a timely reminder that public relations is ...

Themed “Bridging the Divide with Influence: Strategic Communications in a Polarised World,” the gathering spotlighted the rising need for trust-based communication, especially amid growing digital ...