Business development is a holistic process that combines sales, marketing, public relations, market positioning and brand ...

Digital Public Relations and Marketing Communications Trends in Africa provides significant implications for marketing ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Todd Kaplan, Kraft Heinz North America's CMO, talks about transitioning into his role, the brand's collaboration with Richie Saunders, and the 'marketing that happens' mindset.

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