Creating an organized communications strategy, known as integrated marketing, will help you maximize your budget and cover the gamut of advertising, promotions and public relations functions.

Under integrated marketing communications management, companies no longer maintain a separate public relations operation whose activities may not support the efforts of marketing.

For your unit, please identify the employee (or outside person) who handles - Any other public relations or marketing functions (please specify). What percentage of these individuals' jobs are devoted ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

The seven functions of marketing, designed to bring growth and success to businesses of all sizes.

A public relations master’s degree can open the door to a variety of senior roles in media and mass communication. If you pursue a public relations online master’s, you can have a flexible ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Public relations may function to educate certain audiences about many things relevant to the organization—including the business in general, new legislation, and how to use a particular product ...

The difference between marketing, communications and public relations The truth is, all marketing communication professionals will define these functions differently depending on their own experience.

NEW YORK: Citigroup consolidated its communications and marketing function under CMO Lisa Caputo. Caputo's new title is EVP of global marketing and corporate affairs. She will oversee external and ...