For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Three things every marketing leader should know about winning with AI today.

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings. Marketing budgets expanded at the ...

Collier County considers reducing tourism marketing budget to $6 million, the same as 2024. Local businesses express concern over the potential cuts, citing decreased tourism and revenue. Tourism ...

Marketing teams are under pressure to maximize output with minimal input. That’s where visual AI tools come in.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.