Unilever CEO Fernando Fernandez has upped the CPG's ad budget as part of a mission to build a 'marketing and sales machine.' ...

Three things every marketing leader should know about winning with AI today.

When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision ...

Collier County considers reducing tourism marketing budget to $6 million, the same as 2024. Local businesses express concern over the potential cuts, citing decreased tourism and revenue. Tourism ...

JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a press release.

80% of brands either maintained or increased their influencer marketing budgets in 2025, with 47% raising budgets by 11% or more 73% of brands prefer to work with micro and mid-tier creators, who ...

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey. M3, a ...

Choose Chicago created the new marketing campaign in collaboration with local agencies including Envisionit, Agents of Slang, October Productions, Word and Soul, and Chu Batsaihan.

'Ballerina' John Wick spinoff is coming in under expectations at $25M-$27M in a weekend ruled by 'Lilo & Stitch' at $33M ...

Last year, Superman made headlines when documents (filed by the movie's production team with the Ohio government to seek incentives) listed the budget as $363.8 million. DC Studios co-CEO and ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue, a decrease from 9.1% in 2023. For a $5 million company, that ...

Between delays, reshoots and rising costs, this year's summer blockbusters are racking up astronomically high price tags when factoring in marketing costs. Can the box office keep up?