For a brand striving to implement a cross-channel marketing integration strategy, it may be essential to invest in data management software to enable effective data synchronization.

LONDON, June 24, 2025--Klaviyo (NYSE: KVYO), the only CRM built for B2C brands, today announced a major platform enhancement to solve one of marketing’s most persistent challenges: disconnected ...

Omnichannel marketing for pharma There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing.

Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Marketing Strategy - The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

All-America Selections has announced the first AAS winners for the 2026 gardening season. All-America Selections has ...