When employees are engaged, they’re more productive and invested in the company’s success. Internal marketing plays a huge ...

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new ...

Ahead of Milan Fashion Week Men’s, Camera Nazionale della Moda Italiana (CNMI) president Carlo Capasa asked the fashion community to “bring the energy” this season, despite the challenges of the ...

Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...