Sylogist: Fundamental Tailwinds In Place
Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite ...
Purdue trustees OK sport management master's degree; plan moves to state board for final OK
With Purdue sports and nearby Indianapolis as a sports hub, a new master's program Purdue's trustees recently OK'd seeks to ...
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How Data-Driven Retail Marketers Try To Manage The Unmanageable
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...
Does print have the performance power today’s marketers need?
New report and video from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic ...
IEA says India should free gas pricing; unbundle gas marketing, transportation biz
IEA India Gas Market Report outlines policy reforms to boost gas consumption, infrastructure expansion, and pricing freedom ...
‘Loved, hated, respected, feared’ – Joel Midgley on marketing The Guardian
The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.
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We have one of the best Valentine's Day campaigns across brands: Nitin Saini, Mondelez
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...