Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Investing.com -- Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.