When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Congratulations on making it through to the new financial year. It’s fair to say that the first half of 2025 has thrown up interesting, and perhaps unexpected curveballs for marketers, agencies, and ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

The long-standing celebration of classical music draws both loyal fans and first-time visitors, marking a milestone year with ...

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...

The Kiddie Kapers Parade in Salinas brings together families and local organizations, featuring over 1,200 children and highlighting a young cancer survivor as Grand Marshall.

Xiaomi Mix Flip 2 launches June 26 with Snapdragon 8 Elite, 6.85" display, and 5100mAh battery. Here's everything we know so far.

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