A year of the chicanes. That was how I described the twists and turns that the marketing and advertising industry navigated ...

Andy Agathangelou, founder of campaign group the Transparency Task Force, which recently organised a rally outside the ...

Search Engine Land » PPC » Marketing attribution models: The pros and cons Chat with SearchBot Please note that your conversations will be recorded. As third-party cookies phase out, measuring ...

Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

An effort is on again to open New York state’s grocery stores to wine sales. And a lot of people like the idea.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...

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Support the Black community and score some seriously amazing products in the process with these Black-owned businesses ...

Apple is developing a new version of the iPhone SE, which is expected to feature some major changes. In addition to a new, larger size, Apple will also do away with Touch ID, and add support for ...

The city of McKinney's communications team uses a mix traditional and outside the box methods to spread the city's message.