See the 12-slide pitch deck AI marketing-tech startup Octave used to raise a $5.5 million seed round from Bonfire and a LinkedIn alumni fund ...

Publicis PUB -1.35% Groupe said it is buying Captiv8, a platform that connects influencers and brands, in a deal that steps up its push into influencer-marketing services. The acquisition is ...

Xiaomi MIX 5 may launch soon with advanced under-display camera, hints trusted leaker. Experts anticipate return of the innovative design.

Xiaomi may revive its Mix series with Mix 5 as a new leak claims the company is working on under-display camera tech behind it.

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Marketing Strategy - What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps ...

A crucial aspect of any good marketing mix is diversification—you can diversify your product offerings, marketing channels, and even the types of customers you’re trying to reach.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The traditional marketing mix was conceptualized by Professor James Culliton, a marketing professor from the prestigious Harvard University, in 1948. It was further developed by E. Jerome McCarthy, ...

The marketing mix, often referred to as the 5Ps is a fundamental concept in marketing that provides a structured approach to creating and implementing a marketing strategy. One of the most ...