Fact checked by Vikki Velasquez Business books can teach you how to write a plan, develop a marketing strategy, and pitch to investors. What they don’t prepare you for is the emotional reality of ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Looking for something to read in between the barbecues and fireworks? Try this mix of novels, short stories, poetry and more.

Books on the Fourth of July: A mix of (mostly) fiction for the holiday heat Looking for something to read in between the barbecues and fireworks? Try this mix of novels, short stories, poetry and more ...

AI will ’likely’ produce a bestseller by 2030, according to Philip Stone, head of publisher account management at NielsenIQ BookData.