In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...