AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

PDF for Business Studies from the official Rajasthan Board website. Access chapter-wise details for Business Studies with the ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Revolutionize your marketing. Achieve radical transparency & real-time insights in an AI-powered media world. Drive business ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

The Latin musical artist is the creative force behind a fashion-forward line from the brand that introduced polarized lenses.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Finding new customers and expanding existing client relationships is key for recently launched firms. Here's how marketing experts say to go about it.

AI infrastructure startup Composio has raised a significant amount in Series A funding. Meanwhile, other early-stage ...