In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...

Maruti Indoria, Vice President at Times Network, took the stage at e4m TechManch 2025, to address fragmented attention, ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

PDF for Business Studies from the official Rajasthan Board website. Access chapter-wise details for Business Studies with the ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

A prominent Dunedin investor has big plans for a recently shuttered food hall, aiming to create a vibrant destination that could reshape the city's downtown scene.