The answer may be different for each business, but the question at least needs to be explored. ... But for a marketing mix model to be accurate, it must be truly omnichannel—by definition. In the B2B ...

In today’s marketing world, we’re seeing the renaissance of a practical solution that was a notable innovation in its time. That solution is marketing mix modeling or MMM.

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...

Five Strategic Shifts In Influencer Marketing. When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...