When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Marketers constantly have to adapt to changing markets and demands to get their messages and products to consumers. The challenge to stand out from the crowd is even greater in India’s dynamic and ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...