When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

This move is expected to result in significant layoffs within Intel's marketing division, with most affected employees expected to learn their fate by July 11.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

OTTAWA — The federal broadcast regulator is considering whether it should include a "cultural element" in its new definition of Canadian content.

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Given the alleged distinctions, manufacturers contend CMS’s definition of bona fide marketing also constitutes an impermissible expansion of the statutory text.

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AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.