Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

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As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Oh this is just delightful: for the opening of his documentary film on the history of music on SNL he co-directed with Oz Rodriguez, Questlove produced what the NY Times calls “a high-speed, ...

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Ahead of Milan Fashion Week Men’s, Camera Nazionale della Moda Italiana (CNMI) president Carlo Capasa asked the fashion community to “bring the energy” this season, despite the challenges of the ...

What are the six elements needed for a successful marketing strategy? 1. It must be proactive. You drive the results. You need to be able to “ramp it up” from time to time. Some advisors like ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...