The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make up the strategic marketing plan ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Marketing mix elements help in ascertaining the effectiveness of each marketing input in terms of Return on Investment. A robust marketing mix strategy can help gauge the efficiency and ROI for ...

A well-defined marketing plan includes the four basic elements: product, price, place and promotion. The element of place deals with the factors that go into the distribution of a product, whereas ...

The client was also able to achieve the required results by implementing the key marketing mix elements. Within a few months after the implementation of the marketing strategy, the client was able ...