Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Your marketing strategy was public seminars. You attracted 100 people into the room. If they are a cross section of the local market, 10 people qualify as potential clients, 90 do not.

Vasileios Kourakis, Global Director for Marketing effectiveness (ROI) and Media in the consumer products division at L'Oréal, spoke to WARC about keys to success, building a measurement toolkit and ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product ...

What is the marketing mix? A strategic marketing plan should include the 4 Ps, also known as The Marketing Mix. This comprises four elements: product, price, place and promotion. If the 4 Ps are ...

The point to be noted is that the marketing mix elements (traditional) are led by the contemporary 4Ps relevant to this digital age.

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success.