Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

Integrate the Microsoft Graph API into your .NET project! The Microsoft Graph .NET Core Client Library contains core classes and interfaces used by Microsoft.Graph Client Library to send native HTTP ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

Ahead of Milan Fashion Week Men’s, Camera Nazionale della Moda Italiana (CNMI) president Carlo Capasa asked the fashion community to “bring the energy” this season, despite the challenges of the ...