AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Instagram content from public business and creator accounts is now appearing in Google search, marking a major shift in how ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

Search Evolution Summit organized by Mixtazure, the first SEO conference in Transylvania, will take place in Cluj-Napoca, Romania, on September 26, 2025.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Well-seasoned education specialist Dr. Sandeep Jeewan Sharma has been conferred a Doctor of Philosophy (Ph.D.) in Commerce ...

Retailers report strong 2025 sales and traffic, with optimism high for the rest of the year, according to a Levin Management ...