News

Coca-Cola beats Q2 estimates as pricing power offsets volume dip, with premium products and strategic execution fueling gains ...
The Clorox Company CLX is effectively capitalizing its pricing strength to support growth and mitigate cost pressures. The ...
Driven by a 6% rise in price/mix and cost controls, Coca-Cola grew profits despite a 1% global volume dip. In Asia, volumes fell 3%, with gains in South Korea and the Philippines offset by declines in ...
India Gate Foods has made a sharp pivot from its basmati rice stronghold into the premium edible oil segment. The product has been positioned at the intersection of health, digital-first marketing, ...
Crocs benefits from new trade deals easing tariff risks and strong international growth, boosting visibility and margins.
Campaign Middle East on MSN10d

Shifting search strategies in the age of AI

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...
In reporting second-quarter 2025 financial results that showed improvements in revenue, net income, volume and operating ...
“AI-driven tools and techniques, specifically as it relates to data and segmentation of audiences, is really something that ...
KDP have also adopted variations of this strategy to enhance efficiency and focus on brand-led growth. PepsiCo uses a hybrid ...
Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.
A new study calls into question the wisdom of diversifying across many crypto assets. Bitcoin by itself has historically ...
Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...