Clarivate Plc reports solid Q2 2025 results with 93% subscription revenue, AI innovation, and strong renewal rates.

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Google is banking on AI big time to bring more D2C brands, startups and Indian listed companies to its advertising and marketing platforms. Here's how ...