AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

Driven by a 6% rise in price/mix and cost controls, Coca-Cola grew profits despite a 1% global volume dip. In Asia, volumes fell 3%, with gains in South Korea and the Philippines offset by declines in ...

Older films are experiencing a resurgence in viewership on streaming platforms due to re-releases, social media discussions, ...

In reporting second-quarter 2025 financial results that showed improvements in revenue, net income, volume and operating ...

You don’t need millions to succeed as a marketer, Clíona Hayes tells Tim Healey. Just the nerve to think differently and the ...

Well-seasoned education specialist Dr. Sandeep Jeewan Sharma has been conferred a Doctor of Philosophy (Ph.D.) in Commerce and Management after over two decades of experience in higher education ...

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

India’s biofuel journey, spanning over two decades, reflects lessons from failed beginnings and a shift towards ...