Admittedly, public opinion polls show that adults are open to medical marijuana and less so to legalizing the mood-altering ...

Hospitality group Fink has named Example as its new strategic marketing and PR agency.The announcement:Fink Group – home to ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their ...

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

According to Google, the cost of curbing marketing investment can be much greater than the immediate savings sought ...

If there’s one universal truth in marketing, it’s that it never stays still for long. What worked ten years ago now fe ...

AI is already disrupting banking and insurance in the UAE and Bahrain, with fraud detection, robo-advisory, and personalised ...