Putin told the St Petersburg International Economic Forum that he considered Russians and Ukrainians to be one people.

A woman told Channel 11 that she went to UPMC Mercy expecting to see her mother, but instead, there was a stranger in her bed wearing her mother’s wristband.

The Kansas City-headquartered agency will handle marketing work for three brands under Dunlop Sports, one of the largest golf companies in the world.

The Republican president has promoted plenty of weird ideas, but with a new offensive against Joe Biden, Trump has reached a new low.

Spongebob Squarepants was a childhood favorite of many. It's an underwater adventure with great songs and memorable characters. Even more memorable is the big mystery at the heart of Spongebob's ...

On May 1st, Sharon Van Etten and her band, The Attachment Theory took over Boston’s Roadrunner for a night of indie rock glory. As the house music and lights faded and the atmosphere crackled with ...

This study contributes to marketing literature by providing empirical evidence on optimizing the marketing mix to enhance revenue and profitability in Nigeria’s brewing industry.

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.