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The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...
In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...
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Bizcommunity on MSNCreators and creatives: Advertising in a world of social influenceAdvertising is shifting fast. Creators now command attention once held by traditional media. Bravado's Andile Rapiya unpacks ...
Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...
Many years ago, when we were first introduced to the world of performance management, we became zealots, believing that ...
CALGARY, Alberta, July 28, 2025 (GLOBE NEWSWIRE) -- Gibson Energy Inc. (TSX:GEI) ("Gibson" or the "Company") announced today ...
Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...
The telecommunications landscape continues to evolve, offering new business models for companies seeking growth without ...
(Nasdaq: BL), the future-ready financial operations platform for the Office of the CFO, today announced the appointment of Greg Hughes to its Board of Directors effective July 25, 2025. A seasoned ...
Detailed price information for Pure Storage Inc (PSTG-N) from The Globe and Mail including charting and trades.
Conestoga stayed focused on high-quality growth stocks despite Q2’s low-quality rally. See why they’re confident in small ...
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