Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...