In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Leaders need to recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and ...

Many years ago, when we were first introduced to the world of performance management, we became zealots ... When entities ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

Yango, an indie media agency, has announced the launch of Yango Creator, a dedicated new division specialising in end-to-end ...

Cloud-based CRM systems are scalable, and users of the most trusted CRM instances can also access Cloud-native marketing apps. For example, performance measurement tools that automate the flow of data ...

AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-pow ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that ...