The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

Many years ago, when we were first introduced to the world of performance management, we became zealots, believing that ...

Yango, an indie media agency, has announced the launch of Yango Creator, a dedicated new division specialising in end-to-end ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative ...

Cloud-based CRM systems are scalable, and users of the most trusted CRM instances can also access Cloud-native marketing apps. For example, performance measurement tools that automate the flow of data ...

AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-pow ...

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that ...

However, just as in other domains of performance, health care sustainability measurement and reporting must proceed from a clear conceptual framework and statement of purpose.