Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

Yango, an indie media agency, has announced the launch of Yango Creator, a dedicated new division specialising in end-to-end ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

This study examines how ARIMA and Random Forest models can forecast Return on Investment (ROI) for real-time marketing (RTM) campaigns in the U.S. market. As RTM grows in importance, marketers require ...

STAMFORD, Conn., July 10, 2025 (GLOBE NEWSWIRE) — BPM Partners, the leading independent authority on business performance management (BPM), today announced the immediate availability of its new ...

With the increasing application numbers of radio frequency identification (RFID) multitags in recent years, the position distribution of RFID multitag has a significant impact on the reading ...