Meredith Kelly, the global head of marketing for Skoda, talks about the company's rebrand and how it reimagined automotive marketing in its recent Be More campaign.

Watertown’s Brian Callahan, 37, is busy: By day, he’s dad to a toddler, testing recipes during naptime. By night, he’s on the ...

Love it or hate it, PowerPoint is a ubiquitous presentation tool for marketing and sales. Check out how it has evolved over its 30-year history, from overhead-projector transparencies to AI.

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

After being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function.

Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

The difference between online learning and emergency remote teaching · Why course design matters more than ever · How ...

Studies have shown a significant increase in engagement when rich media is included in digital marketing tactics. According to one study featured on MarketingProfs, "72% of email marketers who have ...

Singapore-based Beach House Pictures, part of Fremantle, has appointed Benjamin Lee as head of commercial and marketing.