Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Meredith Kelly, the global head of marketing for Skoda, talks about the company's rebrand and how it reimagined automotive marketing in its recent Be More campaign.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.