Meredith Kelly, the global head of marketing for Skoda, talks about the company's rebrand and how it reimagined automotive marketing in its recent Be More campaign.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

FA Center These are the 8 words investment advisers can’t say to promote themselves Advisers should put no price targets on an investment a client owns and give no forecasts of anticipated ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results—without compromising trust.

Big-picture thinking in content marketing: Turning ideas into impactful campaigns Content marketers often prioritize volume over relevance, hindering true impact.

For the millions of Americans who wonder when the price of color television will come down, the TV set manufacturers cite the title of one of the popular network shows: The Price Is Right. As far ...

EXCLUSIVE: Former Disney/Pixar veteran Michael Agulnek has joined Sony Pictures as EVP Global Publicity, where he will report to Danielle Misher, Co-Head of Theatrical Marketing.

Publicis Media U.S. has bought Picture Motion, a social impact marketing company that worked with HBO, Apple and CNN on movies and shows.