Here is a breakdown on the strategic marketing project that students will be working on. For our usual viewers I do apologize ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

While NASA's Mars Sample Return initiative is in political hot water, China is moving ahead on plotting out its rendezvous with the Red Planet.

Groep Brussel Lambert (BRUSSELS:GBLB) presented its Q1 2025 results on May 5, 2025, outlining a comprehensive strategic plan to generate and deploy €7 billion in resources through 2027.

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Your marketing plan is a personal roadmap. Pieces of eight Marketing plan objectives often depend on where a practice is in its lifecycle. An established advisor may focus on increasing assets. A new ...

Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout ...

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

The 139-year-old group had proposed the sale to the private equity giant more than a year ago. It will now try to sell the wealth management unit separately.

In this article we look at what is involved in the average sales and marketing plan, the importance of goal setting, and how these plans affect your business.

After the space agency punts a decision on the mission’s profile to 2026, Rocket Lab unveils its own Mars Sample Return plan.