Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Marketers will need to make obvious shifts in promotional spending ... Understanding and Adaptation Marketing strategies were not conceived with disruptors like the coronavirus even remotely in mind.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Stella Artois is gearing up for a promotion-heavy summer with its ... further demonstrating our social-first approach to marketing and reaching the millennial audience.?