With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Artists and musicians utilize social media as a helpful marketing pivot to get more eyes on their talent. This allows for new ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Don't let a brilliant song be swallowed up in a bad mix by following our guide to the central principles of the process When you purchase through links on our site, we may earn an affiliate commission ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

Sometimes this has meant breaking some rules, putting creativity before marketing and working more freely to maintain the energy that makes this industry unique.” ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...