Finding creative ways to entice customers to return to brick-and-mortar stores will strengthen your brand and bottom line.

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

If your brand wants to stand out online but you're unsure how to manage the fast-moving changes of social media, this guide will help!

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

The marketing consultant was brought in as chief customer officer of Great British Racing (GBR) in April last year, when Rod Street stepped down as chief executive of the promotional body after more ...

The Health Promotion Board (HPB) in Singapore has launched a new campaign to highlight the harmful effects of vaping. Central to the campaign is a 60-second video featuring three young adults.

Marketing mix models (MMMs) are a statistical method for estimating the impact of marketing tactics on sales. They can be used to optimize advertising campaigns and promotional tactics.

After suffering a brutal loss to Mario Bautista at UFC 316, Patchy Mix has been handed the 'fraud check' by UFC fans after claiming he'd beat Sean O'Malley.