The transaction includes DxTEL Marketing Services and the Harper platform, a broadband marketing library of customizable content.

Intel is outsourcing its marketing to Accenture, banking on the consulting giant’s AI services to strengthen its customer outreach.

Kyndryl's new services make it easier for enterprises to integrate or move mainframe applications to the AWS Cloud platform by leveraging the automated agentic AI capabilities of AWS Transform.

Modern organizations rely on a dynamic group of buyers ranging from influencers, researchers, end-users and champions. “In the next one to two years, B2B buyer engagement will undergo a shift toward ...

AI technologies are more riddled with marketing hype than actual capabilities, new book suggests Alex Hanna and Emily Bender, coauthors of "The AI Con: How to Fight Big Tech's Hype and Create the ...

Andersen Global continues to strengthen its valuation capabilities through a Collaboration Agreement with Value & Risk Valuation Services, a prominent European valuation firm headquartered in ...

She targeted everyone.” It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

(RTTNews) - Omnicom Media Group, the media services division of Omnicom (OMC), said it is consolidating all its influencer marketing capabilities globally under the Creo brand. The consolidation ...

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

On Tuesday, the Cybersecurity Subcommittee of the Senate's Armed Services Committee held a hearing about harnessing Artificial Intelligence to advance the Department of Defense. Fuel your success ...