• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

After 14 years with the Kansas City Area Development Council, Jessica Palm left her role at the end of January to launch ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Stop guessing where leads come from and learn how call tracking can give HVAC contractors the data they need to make better ...

Anand Mahindra, chairman of the Mahindra Group, shared a photo of the recently released Mahindra BE 6 electric SUV on X while ...

Industrial and safety supplies distributor R.S. Hughes appointed Sergio Grimaldo as Chief Supply Chain Officer and Jessica ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...