STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Understand how GenAI is different from other tech innovations and what you can do to harness its power. This book argues that ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms ...