STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Understand how GenAI is different from other tech innovations and what you can do to harness its power. This book argues that ...

Pawan Barapatre, India's leading Book Coach and Publishing Consultant, has been shaping the literary world since publishing his first book at 19. As a mentor at Writers Rescue Centre, he guides poets ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

NatureSweet, the largest vertically integrated agricultural company in North America, hired Tobianne Paul (Tobi) as Chief Marketing Officer.

In Proof Stacking, marketing strategist Edward Winslow reveals how real estate and business professionals turn proof into ...

LaPolt has tapped Samantha Gayle Bullock as chief media officer and executive producer of “The Stiletto Room” at LaPolt Media ...

No one should be working for someone who doesn’t respect them, makes them feel undermined, or makes their work life hell. If ...

Georgeanne succeeds Janet Gieselman who spent more than a decade with Fogo, six years of which she served as Chief Marketing Officer. Janet’s retirement was announced December 2024 following a ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Today, I’m talking with Andy Hunter, the CEO of Bookshop.org. Bookshop, at its core, is a website that lets local bookshops ...