While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...

You can use email marketing for your cat food products by using clear calls to action, offering relevant content, and ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Simon Gaffney has joined IMA B2B as a creative director.The announcement:Independent marketing consultancy, IMA B2B, has appointed acclaimed creative, Simon Gaffney, to the role of creative director, ...

Rising supplier costs, climbing digital ad spend and ongoing tariff instability are all putting pressure on profit margins.

A bipartisan coalition, organized by Nicole Nosek, played a role in getting the Legislature to pass laws tackling the state’s ...

Synergy Business & Marketing Summit, which will bring together business and marketing leaders, will be held in Yerevan on July 26 at the Congress Hotel Yerevan.

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...