While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...

An extremely eventful week for Grok And X, streaming takes a bigger bite of TV time, luxury brands should remember high-end ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Indian SEO company, ThatWare, revolutionizes digital visibility by integrating AI and human empathy into their groundbreaking Quantum SEO strategy.

Lionsgate Motion Picture Group marketing president JP Richards and co-president Keri Moore are leaving the company. The move ...

Mistreating subcontractors can cause project delays. Paying suppliers late can bring work to a standstill. In construction, ...

At the INMA South Asia News Media Festival in Mumbai, legacy publishers, tech disruptors, and brand leaders showcased how ...

Most marketing majors start their post-grad careers in sales, but here's some tips for those who seek a job or ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...