Nicolas Chammaa discusses why sustainability in marketing must reflect real actions, be rooted in real places, and shared by real people.

In the same way you pay close attention to product usage after your product is launched, you should keep a close eye on how your message is being received by the public.

The solution is a better relationship with your buyers, built through clarity and a trust-led, human-centered strategy.

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

Here to help with photography and business education, and an appearance from Kill Joy every now and again.

Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...

Much like the transformation of smartphones into pocket-sized production studios, TikTok’s journey from a lip-syncing teen ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...

VML India, WPP's marketing transformation company, has appointed Dhruv Warrior as its new executive creative director.

Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.

Deepali joins from CKA Birla Group, where she was working as group chief marketing officer will now report directly to Shreehas Tambe, CEO & managing director, Biocon Biologics.